José Antonio Gómez de la Fuente has been working as a youth team coach in one of the most renowned football club in the world – Atletico Madrid. He works as a youth team coach and regularly manages and collaborates in different youth formation schools projects of the esteemed club. He represents a modern type of a football coach, by being formally educated, multilingual, ambitious and eager for new knowledge and training approaches and perfectionist on a football pitch. Currently he enjoyes in latest successes of his young “protegees” at Atletico Madrid, but his ambition and drive for new things precede the borders of Spain, thus seeking new opportunities in Europe and beyond. He shared some “inside business knowledge” with us.