Branding

Brand of a Football (Soccer) Player

Brand of a Football (Soccer) Player

When you think of brands the first thing that comes in your mind are large companies like Coca-Cola, Apple, McDonald’s,…

Show me the love! – Erik Renko

Show me the love! – Erik Renko

Do you remember the most famous scene from the 1996’s blockbuster Jerry Maguire? The scene where Cuba Gooding jr. (Rod)…

The athlete as a brand – part 2

The athlete as a brand – part 2

Some athletes are very good at branding, while some are not. Still, especially those who are not considered as the…

The athlete as a brand – part 1

The athlete as a brand – part 1

If you know the difference between a brand and product, then you should also know the difference between an athlete…

Athletes and social networks

Athletes and social networks

Social networks have changed the landscape of online searching. It’s not, any more, the question of being the best athlete…