The athlete as a brand – part 1

If you know the difference between a brand and product, then you should also know the difference between an athlete (product) and xy (brand). What’s your choice?

I know, this is not economy or the market place, but I find so many similarities between brands and athletes that I just can’t pass it. The basic difference between the product and the brand is that “brand means a lot more than just product; it represents all the feelings, emotions and experiences the costumer has with a product …” It means the brand is a far more complicated term and exists in the consumer’s mind; each consumer creates his own brand value or brand story, which depends on his personal (brand) experience, opinion and thousands of details which compose a brand.

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