Fieldoo is online network of sport professionals from around the world, created for best possible interaction between athletes, sport agents, scouts, coaches, clubs & other relevant people from the industry. That is why we wanted a brand identity which will reflect Fieldoo’s main purposes:
• being dynamic/movement/sport/power which is show with playful/dynamic and bold typography;
• a hub which is symbolized within letter O which represents centre of the field/court (football, basketball etc.) where players meet;
• being professional which is represented with elegant blue colours.
The presence of centre court shape in Fieldoo logo has a strong meaning and obligation for us. The centre court shape represents all sports that Fieldoo tends to cover, and also the essence of Fieldoo – an athlete in the centre, or in the spotlight if you prefer. Fieldoo is made to transfer the power to its users, weather an athlete or an agent, the system is designed for everybody to show their potential.
Spoken in a dry, technical manner, Fieldoo transforms centralized network of data into a social community, letting the user to control and influence over his profile success. It assures fast and simple spread of information based on facts (video, photo, information, external links etc.).
Whoa… hold on… what does it mean for you, athletes?
It means that you make your sport CV and gather all the relevant information about your career in one place; video, photo, data, external media, constantly events (matches) updates … everything you decide it’s relevant. Fieldoo lets you take the next step. It lets you show your potential. Fieldoo’s main advantage is that it transfers the power to the user. User – athlete has control over content and published data. It is up to an athlete to provide agents, clubs and others with best information possible. Of course, pure talent also helps…
For agents it will represent a basic work tool, simplifying access to media material and information, indispensable for success in their industry. In the end Fieldoo will show its potential as a perfect cost cutting element and credible information source of every agents business.
Fieldoo’s social component will allow you to gather useful information from other players, keep track of former team mates and friends, and in general help you make your perfect career book. Athletes’ interaction with agents and between agents themselves will also be available, and will definitely form a big part of predicted social component in the future.
As mentioned in our previous blog posts we are starting with football, with basketball following closely. Well, ‘the Fieldoo ball is rolling’, with our new corporate identity already out, with athletes platform release date approaching (set for the end of q2 2012), followed by agents part of the Fieldoo platform equation and later, followed by an integration of the planned social component.
If you want to join Fieldoo, get extra advice and information about it and follow Fieldoo’s last steps before launch, then get yourself an exclusive invite, available from next week on at our website!
Are you excited yet?!