Global Sports Forum: Sport: What’s next?

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The third edition of Global Sports Forum Barcelona (GSFB), world’s biggest annual event of economic, social, political and cultural perspective of sport, has ended. A lot of (former) sports stars and celebrities, influential people from sports industry and experts in the field of sporting CSR shared their opinion, rich experience and their view on the leading topic of the GSFB: Sport: What’s next?

Let’s relive the happening from Barcelona in photo blog!


Jordi Hereu (below), mayor of Barcelona, opened the 3rd edition of GSFB.


Olympic champion Sergey Bubka (below), IOC Member and Vice-President of the IAAF, said: “We need to actively involve youth in sport however we can, whether at school, at home or even through using new technologies.”


Even if women are more and more implicated in sport, there is still a long way to go to achieve equality between women and men in the sporting arena. This was the main theme of the debate “Women who make a difference in sport” (below) with former US soccer star Mia Hamm, Olympic champion skater Katarina Witt, UK sailor Samantha Davies, French minister for sport Chantal Jouanno, Donna de Varona, double Olympic gold medalist in swimming, Pernilla Wiberg, Olympic champion and former IOC member, and Urvasi Naidoo, CEO IFNA Netball.


Olympic champion skater Katarina Witt (below): “It is imperative that youth remember the values of sport and in particular that we do not become famous overnight, but by hard work.”


Lucien Boyer (below left, with Donna de Varona), General Commissioner of the GSFB: “Sport now plays an integral role in our society, it is an influential and  major economic force. Having evolved over the past decade thanks to the arrival of new players, the world of sport needs to think about its own future now.”


Mia Hamm (below during the football clinic): “Today when I coach kids, they tell me they do not necessarily have time to watch sports on TV or get more involved. This can only be worrying.”


Paralympic champion Oscar Pistorius (below) shared his hopes and dreams with the GSFB. “I have never seen myself as a disabled person.”


Coming to talk about sports and philanthropy, Rai and Didier Drogba (below) charmed the audience with their generosity. “My basic idea was to use the power of mobilization of sport to help my country,” said Rai, while Drogba noted: “When I was young I wanted to be famous so with my fame and power I could support certain causes … Africa is a continent with many problems, but also a place where there is a lot of joy.”


A special GSFB trophy award (below) was presented in memory of former President of the International Olympics Committee, Juan Antonio Samaranch to Sochi 2014 for its contribution to the revival of volunteerism in Russia after the creation of 26 centres around the country.


Jonah Lomu (below photo from rugby clinic), legendary All Blacks rugby player, on social networks: “I have a special relationship with social networks. I sleep very little and I’m connected 24/7. Fans always want to know more about you and it seems normal to satisfy them. This brings me closer to my audience. I think athletes should manage their own pages. You feel the difference when it is an agent who does it for them. It disappoints your fans.”


Sandro Rosell, president of FC Barcelona: “What is Barça’s brand essence? Feeling. Its more than what we try to sell, it’s what the customers want to buy.”


Sport: What’s next? More entertainment + more innovation (new media & technologies) + more marketing (athletes are influencers) + more values (sports are levers for inclusion and integration) + more power (sport is the medicine of tomorrow).

Photos by: Global Sports Forum


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